We cannot say this often enough; user experience is key to having a successful website.
If you have a site that takes a long time to load, you run a very high risk of losing the interest
of your site's visitors. Un-optimized images can have a drastic effect on the amount of
time it takes for your site to load. Having un-optimized pages can cause:
Loss of visitors, sales and return customers
Internet users are not known for their patience.
If your site takes more than a few seconds to load, they are very likely to move on to the next site.
Higher PPC costs
Higher PPC costs you say? Yes, that's what we said.
Landing page load times actually affect the keywords' quality score in Google Adwords. This means that
if your page is slow to load, your minimum bid will be higher. The good news is that if you improve
your page load time then the minimum bid could be lower.
Possible increase in hosting costs
Some hosting companies ste their rates based
on bandwidth or server disk space a site uses. If you have oversized images on your site that
cause you to use more bandwidth or space on the server than necessary, you could be wasting money each month on excessive hosting costs.
You can have a great looking site that loads fast too!
File and image optimization, which lightens the load of graphic-heavy sites,
enables fast download times without negatively impacting its aesthetic values. The optimization process
reduces the file sizes of images and graphics, which therefore reduces load times.
For an evaluation of your site's current status, or for our before and after optimization samples,
please contact us by completing the form to the right.