With online marketing gaining prominence
in generating revenues for businesses and expanding their
client base, we offer our expertise in helping your web site
make its presence felt online. We undertake a number of
activities to promote your products and services online and
popularize your web site. These include:
Starts From Rs.6000/-
Search Engine Optimization (SEO)
With the advent of the Internet, everything now starts with a
search. Search engines like Google, Yahoo, MSN, and the like dig
out the desired contents for a user looking for information on
anything available on the Web. These search engines play the key
role in deciding which web site should appear in the search
engine page result (SERP) and where it should be positioned. It
is in this context that Search Engine Optimization (SEO) comes
into the picture.
SEO involves the process of making your web site more viewable
and accessible to the searchers. The process can also be
described as the ‘method of inviting more traffic and improve
the page ranking of the web site.’ It is the most economical way
of marketing your products and services.
SEO includes some elements which can be broadly classified into:
Factors: Meta tags, Keywords, Internal Linkings
Factors: Article Submissions, Directory Submissions, Link
Building, E-book creation and submissions.
All of these processes ultimately aim at one thing: generate
more business online.
2. Content Writing
Content is an integral part of any web site as it provides an
identity to the web site and lets people know about the products
or services being offered by the company. Also known as web
copywriting, it is done to build a strong theme of the site.
Various types of content writing activities are:
● Article Writing
● Blog Post Writing
● Web page Writing
● E-book Writing
Keyword density, correct flow, grammatical structure, and theme
are some of the essential factors to be kept in mind while
writing content for a web site. A keyword refers to a
word/phrase that best describes the activity, product, or
service offered by a web site. Search Engines identify a web
site based on the keyword rich contents added in it. Search
engines are governed by a set of predefined rules that promote
organic or natural means of web site optimisation. Ideally a Web
site should have 2-8 percent of keywords. In addition, theme of
the web site should be given importance while writing content
for it. The Latent Symantec Indexing (LSI) by Google analyses
the web site not only for keywords, but also for the theme of
the entire web site. This means search engines now look whether
your web site has just the keywords or it has relevant contents.
3. Link Building
Link building is another popular organic method of improving
the Page Rank (PR) of a web site. It refers to acquiring
quality external links to your web site. From the SEO
perspective, link building helps in improving the page
ranking of a web site.
Link Building can be done in two ways:
One way Link Building: Here the link is placed on a
thematic site pointing toward the client’s website.
Reciprocal Link Building: In this case, two sites
exchange links. For example Site A gives a link to Site B,
and in return Site B gives a link to Site A.
Since One way linking is more effective and is also regarded
high by Google, we follow it only.
We also specialize in contextual link building which is a
powerful way to increase link popularity. In this case,
links are placed in between the content of the site and has
less number of out bound links from the page. Let us now see
why contextual links are regarded more effective than
regular links and why Google considers them the best inbound
links you can get for your site:
links create permanent text links to your website at a very
cost effective rate.
● These links
are placed only on thematic sites, and within content that
is relevant to your web site.
● The page from
where you get the link back does not have more than 5
links may not have high PR but since they are placed only on
thematic pages of a site they acquire good PR over a month’s
After link building, thematic submission is one of the major
activities done in order to obtain rankings. There are various
types of submissions:
1. Web Directory Submission: A web directory lists web
sites by category and subcategory, based on the whole web site
rather than one page or a set of keywords, and sites are often
limited to inclusion in only a few categories.
2. Article Submissions: This involves submitting
articles to various article directories.
3. RSS Submissions: RSS feeds are submitted to various
4. E-book Submissions etc.
These are done in hundreds and all in the directories which are
thematic and are from the same industry.
6. Social Media Optimization (SMO)
This is a new method of driving huge traffic to your website
from sources other than search engines through social media,
online communities, and community websites. It is done through
adding RSS feeds, social news button, blogging, and
incorporating images and videos. For this, our SEO teams create
profiles in the social networking sites, Bookmarking sites, and
video sites and promote our client’s website by interacting with
like minded people.
If you want your web site to rank high in all major search
engines and to drive good traffic to your web site, call us.